SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Search Engine Land's Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them. One thing you need to consider is for you to have the "right kind" of content. It would be advisable to focus on a particular niche for the entirety of your blog or site. The content you publish should only be those of high quality and substance; not those shallow and seemingly useless articles that you may sometimes find on the web. Try to produce content that are unique, or are different from what can commonly be seen from other sources on your particular niche. You should also know what keywords or key phrases people often use when they search for stuff related to your niche. You can make use of various tools, most of which are free, in order to learn what the most commonly used keywords or key phrases are. You have to know what phrases or words people use when making a search in order for you to be able to produce content based on them. It would also help if your content is written in a manner which common people would find comprehensible. You should also watch the number of times you use keywords or phrases. While it is okay to use them more than once throughout the article, mentioning them repeatedly and successively could be flagged as spam, and could result to you getting penalized. It would help if you use your keywords naturally throughout your published content. Try to focus a certain article on a few keywords or phrases and make it revolve around these, so your articles have a sense of cohesiveness and won't feel too crammed up.